It’s hard enough to start a new business in the best of times — let alone during 2020. But that doesn’t mean the passion, drive and ingenuity of new entrepreneurs shouldn’t be celebrated. That’s why Dropbox and T Brand gave those brave new businesses the ribbon-cutting moment they deserve.

To ramp up the fanfare, T Brand launched a multi-touchpoint campaign, leveraging a mix of media within The New York Times advertising ecosystem.

In a Pano-8 fold-out special section, we listed 60 new businesses opening in 2020 and profiled three in depth. To demonstrate that Dropbox is not just a file sharing tool but a platform for collaboration, we included a section showing how teamwork is more important for small businesses than ever.

Illustrations by Cristina Daura
Art Direction by Ellie Clayman
Creative Direction by Haywood R. Watkins III


Editorial Print Design
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