Allbirds is a champion of sustainability and protecting the environment. But too few consumers know this. And many still see Allbirds as simply a sneaker brand. To drive awareness of Allbirds’ sustainable ethos, T Brand created an educational narrative that highlights birds as living examples of the rising risks of climate change. We brought five bird species to life via a series of looping, kinetic computer graphics complemented by soundscapes of birdsong and substantiated by a reported narrative.
Design by Yinersi Gonzales
Art Direction by Nicole Marie Rincon
Creative Direction by Graham McDonnell
Illustration by Joe Mortell︎︎︎
Featured on Awwwards | Site of the Day - Jun 16, 2019︎︎︎
See landing page here.︎︎︎
Design by Yinersi Gonzales
Art Direction by Nicole Marie Rincon
Creative Direction by Graham McDonnell
Illustration by Joe Mortell︎︎︎
Featured on Awwwards | Site of the Day - Jun 16, 2019︎︎︎
See landing page here.︎︎︎
