Allbirds is a champion of sustainability and protecting the environment. But too few consumers know this. And many still see Allbirds as simply a sneaker brand. To drive awareness of Allbirds’ sustainable ethos, T Brand created an educational narrative that highlights birds as living examples of the rising risks of climate change. We brought five bird species to life via a series of looping, kinetic computer graphics complemented by soundscapes of birdsong and substantiated by a reported narrative.

Design by Yinersi Gonzales
Art Direction by Nicole Marie Rincon
Creative Direction by Graham McDonnell
Illustration by Joe Mortell︎︎︎

Featured on Awwwards | Site of the Day - Jun 16, 2019︎︎︎

See landing page here.︎︎︎

2019

Web and UX Design
Art Direction
Brranded Content


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