Allbirds is a champion of sustainability and protecting the environment. But too few consumers know this. And many still see Allbirds as simply a sneaker brand. To drive awareness of Allbirds’ sustainable ethos, T Brand created an educational narrative that highlights birds as living examples of the rising risks of climate change. We brought five bird species to life via a series of looping, kinetic computer graphics complemented by soundscapes of birdsong and substantiated by a reported narrative.
Design by Yinersi Gonzales, Graham McDonnell
Art Direction by Nicole Marie Rincon
Creative Direction by Graham McDonnell
Illustration by Joe Mortell︎︎︎
See landing page here.︎︎︎
Design by Yinersi Gonzales, Graham McDonnell
Art Direction by Nicole Marie Rincon
Creative Direction by Graham McDonnell
Illustration by Joe Mortell︎︎︎
See landing page here.︎︎︎
