Allbirds is a champion of sustainability and protecting the environment. But too few consumers know this. And many still see Allbirds as simply a sneaker brand.

To drive awareness of Allbirds’ sustainable ethos, we created an educational narrative that highlights birds as living examples of the rising risks of climate change. We brought five bird species to life via a series of looping, kinetic computer graphics complemented by soundscapes of birdsong and substantiated by a reported narrative.



2016-2020





LINK

Designer: Yinersi Gonzales
Client: Allbirds
Studio: T Brand Studio
Art Director: Nicole Marie Rincon
Creative Director: Graham McDonnell
Illustrator: Joe Mortell
Editor: Alexis Kleinman