From the Heartland to Harlem, Inside Black Wealth’s New Renaissance. US Bank connected with affluent American audiences through a creative partnership with T Brand Studio and The New York Times. Inspired by the Harlem Renaissance, our campaign celebrates the mastery of Black artists who are reimagining what wealth looks like today. Throughout 2024, we explored untold stories of legacy, family, community and building wealth. Each narrative reflecting, shaping and redefining American affluence through Black artists who are making their mark across the cultural landscape.
Zines came to life during the Harlem Renaissance as a powerful underground press of poetry and prose, essays of radicalism and experiential writing.
Inspired by the tradition of zines that gave birth to voices, both old and new, we created a series of zines that ran as inserts in the NYT to reach millions of readers. Each zine amplifies how the Renaissance continues to inspire across some of our most powerful section fronts. This zine in particular is the Culture Issue 02.
Art Direction by Bri Moran, Yinersi Gonzales, Nina Wescott
Design by Yinersi Gonzales, Nina Wescott
Creative Direction by Joel Leon
Custom font by Vocal Type︎︎︎
Collage by Madaline Davis︎︎︎
Photography by Kendall Bessent︎︎︎, Mazi Smazi︎︎︎
Other story contributors: Kendall Bessent, THE Council, Magdaline Davis, Michaela angela Davis, Kimberly Drew, Shenarri Freeman, Treye Green, Fredara M. Hadley, PH.D., Naima J. Keith, Mazi Smazi, Nastassja E. Swift, Vocal Type, Houston White, Emil Wilbekin.
Zines came to life during the Harlem Renaissance as a powerful underground press of poetry and prose, essays of radicalism and experiential writing.
Inspired by the tradition of zines that gave birth to voices, both old and new, we created a series of zines that ran as inserts in the NYT to reach millions of readers. Each zine amplifies how the Renaissance continues to inspire across some of our most powerful section fronts. This zine in particular is the Culture Issue 02.
Art Direction by Bri Moran, Yinersi Gonzales, Nina Wescott
Design by Yinersi Gonzales, Nina Wescott
Creative Direction by Joel Leon
Custom font by Vocal Type︎︎︎
Collage by Madaline Davis︎︎︎
Photography by Kendall Bessent︎︎︎, Mazi Smazi︎︎︎
Other story contributors: Kendall Bessent, THE Council, Magdaline Davis, Michaela angela Davis, Kimberly Drew, Shenarri Freeman, Treye Green, Fredara M. Hadley, PH.D., Naima J. Keith, Mazi Smazi, Nastassja E. Swift, Vocal Type, Houston White, Emil Wilbekin.
THE GATHERING
Photography By Kendall Bessent
NYC, 2024
EVERY BODY DACNE
Photography By Mazi Smazi
Featuring THECouncil
LA, 2024
Read both Zines digitally here︎︎︎