Historically, camera technology has been calibrated for lighter skin tones, without consideration for the wide spectrum of human complexion. People with darker skin tones often feel excluded by camera technology, inaccurately pictured in memorable moments. Google’s Pixel 6 was the first smartphone on the market designed specifically to be inclusive. The Pixel 6 features Real Tone™ technology, including camera optimizations to more accurately highlight the nuances of diverse skin tones. This initiative to improve image equity through enhanced camera technology enables photographers to tell more authentic stories than ever before.
To place this groundbreaking technology into cultural context, and to raise awareness of the new Pixel 6, Google collaborated with T Brand Studio. We launched the “Picture Progress” campaign to show people where camera technology started, and the critical role inclusive technology like Real Tone™ plays in ensuring equitable visual representation in the future.
For each photographer’s story, we crafted a video and photo essay that ran in The New York Times Magazine. See the video series here.︎︎︎
Photography by Kennedi Carter, Mengwen Cao and Ricardo Nagaoka︎︎︎
Art Direction by Jennica Bocchino
Design Direction by Nicole Marie Rincon
As seen on AdAge︎︎︎
Cannes Lions - The Mobile Lions Grand Prix Award - 2022
Digiday Media Awards - Best Brand Partnership - B2C - 2022
To place this groundbreaking technology into cultural context, and to raise awareness of the new Pixel 6, Google collaborated with T Brand Studio. We launched the “Picture Progress” campaign to show people where camera technology started, and the critical role inclusive technology like Real Tone™ plays in ensuring equitable visual representation in the future.
For each photographer’s story, we crafted a video and photo essay that ran in The New York Times Magazine. See the video series here.︎︎︎
Photography by Kennedi Carter, Mengwen Cao and Ricardo Nagaoka︎︎︎
Art Direction by Jennica Bocchino
Design Direction by Nicole Marie Rincon
As seen on AdAge︎︎︎
Cannes Lions - The Mobile Lions Grand Prix Award - 2022
Digiday Media Awards - Best Brand Partnership - B2C - 2022
