In this expansive piece of original branded content, we asked three different writers and a film crew to provide unique angles on the various ateliers operating inside Le19M, the dedicated creative hub that houses many of the CHANEL’s most important Métiers. These essays and mini-documentaries serve to document not only the work being created there, but to also provides historical perspective for Métiers d'Art as well as the individuals who create this sublime, meticulous work.
This content lives in an 8-page special section within the newspaper — a custom CHANEL “Gazette” — explaining the work and the history of CHANEL’s Métiers alongside custom photography. Brought to life in an evocative and distinctly Timesian format these pieces showcase a diversity of perspectives while providing a deeper cultural context on what makes the Métiers d'Art such a remarkable, one-of-a-kind institution.
Art Direction by Bri Moran, Garrett Traya, Yinersi Gonzales, Hannah Ahn
Design by Yinersi Gonzales, Hannah Ahn
Creative Direction by Adam Okrasinsk
Photography by Sasha Arutyunova︎︎︎
This content lives in an 8-page special section within the newspaper — a custom CHANEL “Gazette” — explaining the work and the history of CHANEL’s Métiers alongside custom photography. Brought to life in an evocative and distinctly Timesian format these pieces showcase a diversity of perspectives while providing a deeper cultural context on what makes the Métiers d'Art such a remarkable, one-of-a-kind institution.
Art Direction by Bri Moran, Garrett Traya, Yinersi Gonzales, Hannah Ahn
Design by Yinersi Gonzales, Hannah Ahn
Creative Direction by Adam Okrasinsk
Photography by Sasha Arutyunova︎︎︎
THE MAKERS
Photography By Sasha Arutyunova
PARIS, 2025
PRESS
Bowery Subway Station
NYC, 2025
Read the digital experience here︎︎︎ [Designed by Hannah Ahn]